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Instagram Reels to get 90-seconds duration support soon | Report

02 February 2022 1

Instagram Reels have proved to be insanely popular since they were rolled out. It was announced as a TikTok competitor and has helped the company gain significant user engagement and retention. Reels were originally released with a time limit between 15 and 30 seconds. It was doubled to 60 seconds last year and now, the team is reportedly considering extending it further.

Alessandro Paluzzi, a well-known tipster about Instagram plans, has tweeted that Instagram is working on extending Reels' time limit to 90 seconds. He shared a screenshot of the Reels shooting mode where there is a new "90" option. This option will need to be tapped by the user to enable the 90-second time limit.

The new limit translates to one and a half minutes which makes it significantly longer than the usual time limit for short video platforms. The time limit is usually up to 60 seconds as we have seen various other players in the market. However, TikTok itself expanded the limit to three minutes last year. This is likely to be the reason behind Instagram's decision to go beyond the one-minute mark.

It is important to note that Instagram is yet to acknowledge the 90-second time limit. It has not even started any sort of beta testing. We will suggest you be patient until there is a rollout or at least an announcement.


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Instagram Reels to get 90-seconds duration support soon | Report
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