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Disney+ considering launching an ad-supported tier | UPD: confirmed officially

07 March 2022 0

UPDATE (March 7th, 2022):

Disney has officially announced that it will indeed launch an ad-supported subscription tier for Disney+. The new plan will first debut in the United States by the end of 2022. It has plans for international expansion that will take place in 2023. However, it is yet to reveal exact pricing details for the same.

Kareem Daniel, Chairman at Disney Media and Entertainment Distribution said,

“Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone - consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”

Original (March 4th, 2022)

Disney+ is one of the world's most popular streaming services. It boasts a vast collection of TV shows and movies from renowned studios like Marvel, Pixar, Disney, Star Wars, and National Geographic. This makes its $7.99 per month plan quite a value for money but due to the competition, it is reportedly considering releasing an even cheaper subscription tier in the United States.

As per The Information, an insider source has revealed that Disney+ is thinking about rolling out a new subscription plan that will be cheaper than its current offering. It is speculated to cost as low as $4.99 per month but in order to make up for the low cost, it will be bundled advertisements. It means subscribers will have to bear with ads in between watching their favorite content.

This is an approach that is used by many other streaming players as well. Paramount+ and Discovery+ are two such names that offer cheap but ad-supported subscription plans. Even Disney-owned Hulu has an ad-supported plan priced at $6.99 per month. Among major players, Netflix and Apple TV are the only other services except for Disney that does not offer a cheaper plan.

Disney+ made its debut in the market towards the end of 2019. It managed to grab 10 million users within the first 24 hours which grew to 100 million in the next 15 months or so. The service's user base growth has started to stagnate and the company is aiming to reach 230-260 million paid subscribers by 2024. The goal is to become profitable which is the reason it is looking at different options to attract new subscribers.


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Disney+ considering launching an ad-supported tier | UPD: confirmed officially
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