11 May 2022
Two of the biggest reasons behind Netflix's global popularity are the content catalog and personalized recommendations. While it keeps expanding its catalog with new movies and TV shows, It has announced a new feature to improve the latter aspect. The team has added a new Double Thumbs Up button to make recommendations better.
The Double Thumbs Up button will be available alongside existing Like and Dislike buttons. This new button is essentially meant for TV shows and movies that you loved watching. The basic idea is that there is a difference between liking or loving something. This is the reason many of the users have been vocal about using Like as the only way for judging the content of both types.
Netflix says the new Double Thumbs Up button will be available across all major platforms. These include Android, iOS, the website, and TVs which means regardless of the device you have, you will be able to use it. From now on, you can give a Like to a show/movie that you enjoyed but not to the extent of loving it. If you watch something that you actually love, all you need to do is press the new Double Thumbs Up button.
The new approach will help Netflix deliver improved personalized recommendations to users. It will show more such shows that have received the double thumbs up.