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Instagram testing turning video posts into Reels

01 July 2022 2

Instagram started off as a photo-sharing app but last year, it announced that is not just a photo-sharing app anymore. The announcement was part of the company's goal of shifting focus to video content. It later revealed that search results will focus more on visual content i.e. photos and videos. It has now confirmed plans about a new beta test where it is expanding Reels further.

As per TechCrunch, Instagram has begun a new beta test where all video posts are automatically shared as Reels. It is available for select users around the world for the time being. It is essentially testing a possibility where every single video content shared on the platform is a Reel. A Meta spokesperson said, “We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram".

The app currently allows users to choose whether they want to upload a video as a post or a Reel. The major difference between the two is that a Reel can appear in anyone's feed and search section via algorithms as long as the account is public. A user can also choose to remix a particular Reel and share it on his own account. On another hand, video posts are limited to followers of the user and cannot be remixed.

It is possible to prevent others from remixing your Reels but it is a setting that needs to be changed for each Reel. As part of the test, Instagram is alerting all selected users that their future video posts will be shared as Reels. It is unknown whether the change will affect already uploaded videos or only the ones shared in the future.


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Instagram testing turning video posts into Reels
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