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Netflix's ad-supported plan to have limited titles, release next year

20 July 2022 3

Netflix's plans for an ad-supported plan are in full swing. It recently revealed a partnership with Microsoft which is now its exclusive partner for serving ads on the platform. It has now shared a few more details about what to expect from this plan and when it will become available. These details were shared by Ted Sarandos, Chief Content Officer and co-CEO of Netflix.

The biggest revelation made by Sarandos is that Netflix's cheaper and ad-supported tier will not have the complete catalog. He says while all of Netflix's original movies and shows will be there, the same cannot be said for titles licensed through other partners which is true for a large portion of the catalog. He says they are working on signing new deals with these partners.

Here is what Sarandos said during the earnings call,

"Today, the vast majority of what people watch on Netflix, we can include in the ad-supported tier. There are some things that don’t and we’re in conversations with the studios on, but if we launched the product today, members in the ad tier would have a great experience. We will clear some additional content but certainly not all of it but don’t think it’s a material holdback for the business.”

In other words, Netflix is surely trying its best to bring those shows to the ad-supported tier but nothing is confirmed. There is a possibility that none of those content will ever come to plan. Another confirmation that we have received is that the cheaper and ad-supported plan from Netflix will not release this year. It is planning for a release sometime in 2023 but not a specific timeline yet.



Netflix's ad-supported plan to have limited titles, release next year
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