01 August 2022
Warner Bros. has confirmed that it has decided to merge HBO Max and Discovery Plus streaming services into one. The merger will come into effect during the summer of 2023. The two services will cease to exist as independent offerings after that and users will have one service to enjoy the content offered by both.
The company has not decided on the name of the new service yet. It is also working on what pricing tiers to offer as and when it will release. However, the team is certainly considering both premium and ad-free approaches. It is reported both these plans will have different content. It could be possible that popular titles will be exclusive to the premium plan.
JB Perrette, CEO and President of Global Streaming and Interactive for Warner Bros., made the announcement during the company's Q2 earnings call. The company says HBO Max has a robust catalog but is plagued with technical issues. On another hand, Discovery Plus delivers a smooth user experience but lags behind in terms of content quantity.
This is why they have decided to merge the two services and take advantage of both worlds. Warner Bros. believes this is the only way to keep the two services financially viable. The approach seems to be a good one on paper but we will have to wait for the actual release to see if it makes any difference to the company's user base.