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Google hopes to put pressure on Apple to adopt RCS with new campaign

10 August 2022 13

Google is working on making RCS (Rich Communication Services) the standard for handling SMSes across all types of devices for a long time. It has been successful in bringing various Android OEMs onboard but when it comes to Apple, there has not been any progress. It is trying a lot to convince Apple and has started a new public campaign called Get The Message now.

The campaign has a dedicated webpage on the official Android website. It mentions reasons why Apple should adopt RCS and how it will improve the messaging experience between Android and iOS users. Apple relies on the iMessage protocol for texts shared between iPhone users but when it comes to texts between an iPhone and Android user, it falls back to the old-age SMS and MMS protocols.

These protocols lack many of the modern features that have become quite common. Some of these features include high-resolution image/video uploads, emoji reactions, typing indicators, and end-to-end encryption. Apple also uses Green bubbles to show iMessage users that they are talking to someone with an Android phone.

The official webpage for the campaign says,

"It’s time for Apple to fix texting. It’s not about the color of the bubbles. It’s the blurry videos, broken group chats, missing read receipts and typing indicators, no texting over Wi-Fi, and more. These problems exist because Apple refuses to adopt modern texting standards when people with iPhones and Android phones text each other."

There is a call to action button that urges users to send a tweet to Apple with the hashtag "Get The Message". It is hard to say whether this campaign will have any effect on Apple and make it adopt RCS. But one thing is clear Google is now ready to go to any length to put the Cupertino-based tech giant under pressure.


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Google hopes to put pressure on Apple to adopt RCS with new campaign
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