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YouTube working on a streaming service 'channel store' | Report

16 August 2022 6

YouTube is reportedly working on a "channel store" dedicated to streaming services. The report is coming from the Wall Street Journal citing people familiar with the developments. It will work as a hub for allowing users to subscribe to various streaming services directly from the YouTube application.

"Channel Store" is said to be the internal codename for the service. It means we might hear a different name once it releases publically. The service is reportedly under development for the last 18 months. The team is eying for a fall release but it could get delayed depending on other factors. The most crucial aspect will undoubtedly be signing deals with streaming service providers.

YouTube currently has two subscription services called YouTube Premium and YouTube TV. The first one offers an ad-free experience along with many other benefits like offline downloads, PiP mode, and background playback. The second subscription is more like a streaming service hub that allows users to pay for various services like HBO Max, Epix, and Starz. The major difference in the upcoming store service will be that it will work natively from the main YouTube app.

Revenue generated through the YouTube channel store will be shared between YouTube and the streaming service provider. The exact split ratio will vary from one streaming service to another. YouTube is currently home to more than 2 billion monthly users and a large portion of them have credit cards linked to the account. This is what is expected to make it easier for YouTube to convert those users into paying for streaming services but as one would expect, the company has not shared an official statement on the matter yet.


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YouTube working on a streaming service 'channel store' | Report
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