30 September 2022
Twitter has announced it is integrating podcasts within the app. The rumors of this move were surfacing for quite some time and we finally have official confirmation. It says all podcasts will be accessible through the existing Spaces tab. It debuted Spaces in 2020 with the goal of competing with Clubhouse and letting anyone create audio-focused rooms.
The popularity of Spaces means it is the next obvious step for the company to offer podcasts as well. We have seen podcasts become a mainstream medium for connecting with one's audience. They allow anyone to start a show where they can talk about any topic of their interest and connect with like-minded people. Twitter says it has redesigned the audio experience within the Spaces tab to deliver podcasts.
All audio content will get grouped together on the basis of a particular theme. These could be news, sports, music, politics, finance, and travel among others. This will ensure that listeners are able to find relevant content with ease and quickly. There will also be personalized recommendations based on the user's interests. This will work for live and recorded Spaces on the platform.
Twitter is integrating the aforementioned changes with the world's most popular and engaging podcasts. This overall hub of both Spaces and podcasts will essentially be called Stations. All users will be able to "thumbs up" and "thumbs down" podcasts to give feedback and get better personalization.
It is important to note that Twitter's podcast integration is currently in the beta testing phase. It will be available to randomly selected English-speaking users on Android and iOS. We will keep you posted as and when Twitter will be ready to roll out podcasts for everyone.