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Netflix ad-supported tier price between $7 and $9 per month | Report

29 August 2022 10

Netflix is reportedly considering pricing its ad-supported tier between $7 and $9 per month. The report is coming from Bloomberg citing people familiar with development plans. This is almost half of what the streaming service's most popular paid ad-free plan costs i.e. $15.49 per month. The other two plans offered by the company are priced at $9.99 and $19.99 per month respectively.

The report mentions Netflix is looking to find a middle ground where users do not have to pay a lot and neither they get to see a lot of ads. The currently proposed idea is to show four minutes of ads per hour of the content. These ads will appear before and during selected titles. There are no plans to offer ads once the show or movie is over.

Since the ad-supported tier is quite affordable compared to other plans, it will also have certain limitations. The biggest one will be no support for offline downloads. This makes sense as Netflix's goal is to serve personalized ads which are possible only when users are watching the content online. It is reported that not all titles will have ads as there will be a few commercial-free titles.

In response, Netflix has said these are merely speculations at this point. It added that all developments and plans surrounding the ad-supported tier are in the early phase. Nothing has been finalized yet and will take some time. The report claims Netflix will release the tier in half a dozen markets during the last quarter of the year. A broader release is expected to take place in early 2023.


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Netflix ad-supported tier price between $7 and $9 per month | Report
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