28 September 2022
Netflix is reportedly considering releasing its ad-supported tier on November 1st. The report is coming from The Wall Street Journal and Variety citing anonymous sources. This is earlier than the previously expected release timeline. It is believed that Netflix wants to beat Disney Plus which will offer its ad-supported plan starting December 8th.
The report says Netflix's ad-supported plan will go live in multiple countries including the United States, the United Kingdom, Canada, France, and Germany. It is yet to finalize the pricing for the subscription tier but reports suggest it will be anywhere between $7 and $9 per month. In comparison, Disney+ Basic will cost $7.99 per month in the US.
Netflix has started asking ad buyers to send their respective proposals. It is reportedly asking for a commitment of a minimum of $10 million spending on annual basis. It is expecting to have at least 500,000 users on the ad-supported tier by the end of the year. It has set a deadline of September 30th for getting everything in order so that release can take place on November 1st.
As one would expect, Netflix has not offered any statement on the latest developments. It stuck to an older statement, “We are still in the early days of deciding how to launch a lower-priced, ad-supported tier and no decisions have been made." We will keep you posted if the company decides to offer a clarification on the situation.