13 September 2022
Smartphone brands are known for coming up with unique teaser campaigns to build hype around upcoming products. Google is no different as it started the Google Original Chips campaign for Pixel smartphones last year. The campaign has returned for the Pixel 7 series and just like last year, it is exclusive to the Japanese market.
Google has announced a lottery for fans in Japan where they can win one of 2,000 Google Original Chips boxes. There are a total of four unique flavors and each flavor represents a Pixel 7 color. These flavors are named Snow Cheese, Hazel Onion, Salty Lemon, and Obsidian Pepper. These represent White, Grey, Yellow, and Black color options respectively.
The chips box has a design inspired by the Pixel 7 series camera visor. The strip at the top also has a circle and pill-shaped icon to resemble the camera module. Google says these chips are meant to be shared with family and friends. It has also set up a dedicated web page teasing some of the Pixel 7 series features.
The page confirms both Pixel 7 and Pixel 7 Pro will debut with the new custom-made Tensor G2 processor. It is claimed to be faster, more efficient, and more secure than the previous iteration. It is further said to help these smartphones deliver improved camera performance and speech recognition.