20 September 2022
Apple has announced it is set to increase apps and in-app purchase prices across various countries. The price hike will come into effect in all countries that use the Euro currency. The changes will also be seen in Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, and Vietnam. It will become visible to users as early as October 5th.
The company has started sending notifications to app developers to inform them about the change. It says price change in Vietnam also reflects new regulations for Apple to collect and remit applicable taxes, being value-added tax (VAT) and corporate income tax (CIT) at 5% rates respectively. The exact reason for price increases in other markets is unknown but is speculated to be due to currency exchange rate fluctuations.
It is reported that both Euro and Yen currencies are currently struggling against the American Dollar. This is not the first time Apple is making changes to apps and in-app purchases. It has even reduced prices in the past depending on currency fluctuations around the world. It recently hiked the prices of iPhone 14 in the United Kingdom and Ireland.
Lastly, Apple has shared an updated price chart for all the regions where price increases will take effect. It has further let developers choose whether to increase prices for existing subscribers. It means if they wish, they can keep charging the same previous pricing from their existing paying users.