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No launch event for iPads, Macs; iPhone 15 Ultra to replace Pro Max: Gurman

26 September 2022 3

Apple's next-gen iPad and Mac models were expected to arrive at a dedicated event in October but this has now been denied by Mark Gurman, a well-known Bloomberg journalist. In the latest edition of his weekly newsletter Power On, Gurman claims Apple will likely launch new iPad and Macs through press releases.

Gurman believes upcoming products do not have any significant changes that Apple could make a whole dedicated keynote event for. They have an improved chipset and specifications which the company has already talked about at this year's WWDC. This is the reason he is expecting Apple to release press releases for respective announcements. There will update to the official website and media briefings for select press members.

Apple is said to have 11-inch and 12.9-inch iPad Pro models powered by M2 chipset lined up for the launch. It has 14-inch and 16-inch MacBook Pro models featuring M2 Pro and M2 Max processors. There will also be M2 and M2 Pro-powered Mac mini models for the announcement. We will have to wait and see if there will actually be press releases or a stand-alone event.

In other news, Gurman has once again corroborated that iPhone 15 Ultra is expected to replace the "Pro Max" model next year. It will not just be a name change as there will be a major gap in terms of features as well. The Ultra model is reported to mark the introduction of the USB Type-C port in iPhones. It is further expected to come with 8K video recording support. Apple is known for refreshing its product cycle after every few years. The Ultra variant is said to begin a new cycle for the next few years.


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No launch event for iPads, Macs; iPhone 15 Ultra to replace Pro Max: Gurman
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