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Elon Musk interested in resurrecting Vine after Twitter acquisition

01 November 2022 5

Twitter's fairly-new CEO Elon Musk has expressed an interest in reviving Vine. He shared a poll on Twitter asking his followers whether they would be interested in a reboot of the short-form video platform. The poll received a total of 4.9 million responses and 69.6% of the people voted in favor of the move.

A separate report from Axios cites multiple insider sources to claim Musk has already told Twitter engineers to have a look at Vine's code base. He wants to have an idea of how long it would take to bring back the service, although he is said to be targeting a release by the end of the year. This is undoubtedly an ambitious timeline as it has been five years since Vine shutdown and its code was last updated.

One of the sources told the publication that Vine's code will need a lot of work. This is not surprising as another ex-employee of Vine tweeted that some of its code is actually more than 10 years old. She suggested that Musk should start from scratch if he wants to revive the platform which will obviously take a lot more time.

Vine used to be a short video-sharing platform where people could create and share six-second looping clips. It was founded in 2012 and was acquired by Twitter before its official release in January 2013. It was discontinued years later in 2017 but Twitter did try finding new buyers for the service before pulling the plug.

There is no doubt a number of users are interested in getting Vine back but the competition will be different than what it was during its first stint. Its biggest rival will surely be TikTok and Musk will have to think about a strategy to compete with the behemoth. In a separate tweet, he did confirm that Vine's revival will take place within the main Twitter app instead of releasing it as a stand-alone application. These are still early developments and we will have to wait and see how things pan out.


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Elon Musk interested in resurrecting Vine after Twitter acquisition
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