16 December 2022
YouTube is the world's biggest video-sharing platform but over the last few years, it has been trying to become go beyond user-created content. This is the reason it launched YouTube TV as a way to bring live TV to its users. It has now set its eyes on TV shows and movie streaming with the release of Primetime Channels.
Primetime Channels will be home to more than 30 streaming services in the United States. The partners' list includes the likes of Showtime, Starz, Paramount Plus, AMC+, and Vix+. These will allow viewers to watch their favorite movies, TV shows, and sports directly from the main YouTube application. NBA League Pass will also be added to the service soon.
It will be up to the user for which "channel" they want to pay. The only issue is you cannot import your existing subscription to Primetime Channels. It means you will either have to wait until your current subscription is over or you will need to cancel it and sign up again through YouTube. The sign-up process is also not native as you need to scan a QR code or enter a URL in the browser to complete the steps outside the app.
Once you have subscribed to the channels you like, YouTube will deliver the same personalized experience that it delivers with usual channel subscriptions. You will get recommendations about what is new and what you might like to watch next. TV shows and movies will appear in search results alongside related content from YouTube creators. There will be curated trailers, behind-the-scenes, and cast interviews.
YouTube says there are millions of users who already come to the platform for watching trailers and other related content. They have to switch apps to continue watching the full movie/TV show later. This is what YouTube wants to eliminate and allow users to watch everything from a single place.