22 November 2022
When Elon Musk revealed his plans to offer Twitter's Blue checkmark of verification to everyone in exchange for $8 per month, it caused a lot of uproar and confusion. It led to people asking questions about how they would know if an account is actually notable or if they just subscribed to Twitter Blue to get verified. The company has finally offered a solution and it is another checkmark.
Esther Crawford, the person handling the whole Twitter verification system revamp, has tweeted that there will be a new Gray checkmark and "Official" label on accounts of actual influence. These two new tags will be in addition to the existing Blue checkmark. These will be made available only for select accounts and not all currently verified accounts will receive them.
The new badges will be seen on accounts related to the government, commercial companies, business partners, major media outlets, publishers, and some public figures. Crawford says these badges will not be sold like the Blue tickmark. It means only if Twitter deems you worthy of them, you will get them. It is unknown whether it will allow anyone to apply like it used to do for the Blue checkmark verification in the past.
Not all previously verified accounts will get the “Official” label and the label is not available for purchase. Accounts that will receive it include government accounts, commercial companies, business partners, major media outlets, publishers and some public figures.— Esther Crawford ✨ (@esthercrawford) November 8, 2022
Twitter has further confirmed that the Blue checkmark will not require any kind of ID verification. Users will get it right after they subscribe to the Blue membership. However, it will be optional for the particular user whether they want to show the checkmark on his account. She wrapped up by mentioning the team will keep experimenting with ways to different between the two account types.