08 December 2022
There is denying that Elon Musk's Twitter takeover journey so far has been full of controversies, confusion, and completely unexpected moves. The biggest one is giving the Blue verified tick to everyone for $8 a month. It has led to many people buying a Blue subscription and impersonating global brands. This is the reason Twitter is now showing a new "Official" label on accounts that are actually notable.
It first talked about the Official label a couple of days ago as a way to differentiate notable accounts from the ones who paid to get the verified tick. The feature went live yesterday but was removed soon after and now, it is live again. Musk seems to have decided to offer the label only to government and commercial entities for the time being. It did not mention when and if individual account users will also get the same treatment.
In a separate report, it is claimed Musk has told employees that Twitter bankruptcy is not out of the question. He said it referring to the way the company is losing money every day. This is not surprising considering Twitter is not a profitable business since 2019 and its ad revenue has also declined since Musk's takeover. It is because a number of advertisers have pulled back from the platform.
A number of Twitter's top executives have decided to leave the company. These include the chief information security officer, chief privacy officer, and chief compliance officer. All in all, the journey ahead for Twitter and Musk does not appear to be a smooth one and we will keep you updated with everything new that happens.