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Twitter Blue subscription with verified tick to relaunch on Nov 29: Musk

16 November 2022 5

Elon Musk, CEO and owner of Twitter, has announced he will relaunch the Twitter Blue subscription with the verified Blue tick included on November 29th. The subscription was put on hold after it first arrived last week. The relaunch is said to be two weeks away because the team wants to ensure it is "rock solid".

The revamped Twitter Blue subscription was released last week where it allowed anyone to have the verified Blue tick by paying just $7.99 per month. As many had speculated, a number of accounts impersonating brands, celebrities, and other popular accounts popped up. For example, someone impersonated the Eli Lilly pharmaceutical company and tweeted insulin is now free for everyone. The tweet received huge engagement and misinformation spread like wildfire. Such incidents led to many advertisers pulling out of the platform and thus affecting the company's revenue.

All such accounts added to the existing confusion that everyone is facing around what is happening with Twitter since Musk's acquisition. This is the reason the new Twitter Blue subscription with the verified tick was paused temporarily. It should arrive with changes but those changes are unspecified. However, Musk has confirmed accounts that will receive the tick will lose it if they end up changing their verified names. The tick will be restored only when the name is confirmed to meet the company's terms of service.

In other attempts to tackle trolls, Twitter has introduced a new Official tag that appears next to actually notable accounts. It is meant to help users differentiate between accounts that are actually verified and the ones that paid to get the tick. We will keep you posted as Musk will announce more steps and changes.


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Twitter Blue subscription with verified tick to relaunch on Nov 29: Musk
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