14 December 2022
For the first time since App Store's launch, Apple has announced major changes to App Store pricing models. It is referring to the change as "the most comprehensive upgrade" that will provide developers with more flexibility. It claims these changes will help devs in various ways like making it easier to set prices per country/region and manage foreign exchange rate changes.
The biggest upgrade is Apple has now added 700 new price points for setting App Store prices. This takes the total count of available price points to 900. It means developers will now have greater flexibility when it comes to deciding prices for the apps, games, and in-app purchases. Another change is that the pricing can now be as low as $0.29 (previously $0.99) and go as high as $10,000 (previously $1000). There are more price points available across ranges that you can check below.
The revamped pricing plan supports conventions X.99, X.00, X.90, and X.95. These will be helpful for developers in managing bundles and annual plans offered to customers. Subscription app developers can now choose a local storefront and automatically generate prices for other 174 storefronts and 44 currencies. This will make it easier to manage currency but if any developer wants to set prices per storefront manually, that option is also available.
This new change is already available for implementation for apps that offer auto-renewable subscriptions. Developers who don't have a subscription app will have to wait until the spring of 2023 to utilize these new tools. While there are 700 new price points, 100 higher price points will be available to developers only upon request. This is done to reduce the chances of scams where apps are highly priced but do not offer enough value to the user.