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Amazon begins testing cheaper Prime Lite membership in India

16 January 2023 4

Amazon's Prime membership provides a lot of value for the money you spend but that does not mean it is affordable for everyone. This seems to be the reason the company has silently started testing a new cheaper Prime Lite membership in India. It is available to select users and was spotted by Only Tech, an online publication.

Prime Lite is all about offering select membership benefits for comparatively cheaper pricing. It is priced at INR 999 per year (about $12) as compared to INR 1,499 (about $18) for the normal Prime subscription. It is important to note that standard Prime membership was launched in India at INR 999 annually in 2016 but received a hike to its current price in December 2021. There is also a monthly plan for INR 179 (about $2.20).

The new Lite membership offers access to free two-day and standard deliveries and free no-rush shipping with INR 25 cashback to eligible addresses. There is also Morning delivery at INR 175 per order at eligible addresses. The users will get Prime Video service in Standard Definition across up to 2 devices. Other benefits are related to Amazon Pay ICICI Bank credit card and Prime Early access and exclusive deals.

If we compare it with standard Prime membership, you miss out on same-day/one-day delivery, Prime Video HD streaming, and access to Prime Music streaming. The cheaper Prime Lite seems like a good choice for those who do not care about the aforementioned perks. It is unknown when we will see the new offering become available widely. It is also possible Amazon may make changes to perks added or removed from the Lite subscription. We will keep you posted as more details will emerge.


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Amazon begins testing cheaper Prime Lite membership in India
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