01 April 2020
Google’s deal to acquire Fitbit will finally close in 2020, so meanwhile, Fitbit is just polishing its OS further to enhance the experience of its wearables which mainly cover the Fitbit Versa family of smartwatches. The company has now rolled out a new version of its Fitbit OS for the wearables to bring new features and enhancements.
The Fitbit OS 4.1 update brings some highly-anticipated features announced with Versa 2 to Fitbit Ionic as well as the entire family of Fitbit Versa. The update delivers smart wake, a silent on-device alarm you can set to wake you with subtle vibrations at an optimal time in your sleep cycle. OS 4.1 brings one of the most requested updates which is the clock face switcher that lets you store up to five of your favorite clock faces from nearly 4,000 available in the Fitbit App Gallery. A new five-star rating system has been updated within the Fitbit App Gallery has been added via the update as well.
There is a specific feature for the Versa 2 users called the always-on display mode to deliver five additional clock face options. The update also expands the Alexa built-in functionality. There is also a new and advanced heart rate algorithm that uses machine learning for better tracking. Fitbit claims it has been working on this advancement so as to deliver the best heart rate tracking experience.
The new PurePulse algorithm, designed in-house by Fitbit R&D experts, uses machine learning to recognize the unique signature of heart rate in the optical sensor, leading to higher accuracy overall.
Together with the Fitbit OS 4.1 update, the company has also rolled out new Fitbit Premium content and tools, including a personal wellness report. According to Fitbit, the report has been developed in consultation with medical professionals. The report shows an in-depth analysis of your Fitbit activity, sleep, heart rate, and weight trend data. Fitbit will be rolling out new programs, challenges, and wellness content, plus workouts from popular brands like Daily Burn, Down Dog, Gaiam, Popsugar in the coming months.
Google and Fitbit have already announced that they have reached a deal under which the latter company will be acquired by the former. But we are still seeing that Fitbit is expanding its premium subscription even further. It is yet to be seen what new things the acquisition will bring to the table. It is being estimated that the acquisition will lead to new projects where Google will strengthen its weakening Wear OS. But seeing Fitbit expanding its subscription program reflects Google will just brand the upcoming Fitbit wearables without adding much of its efforts. Well, it is too early to even get a hunch of the outcome of this acquisition, especially when nothing else other than just the announcement of the acquisition was disclosed. So, let's just for more insights to come in.