22 December 2016
There is no second doubt that the mobile market is exploding, as they have reached almost every nook and corner of the globe. Mobiles play a major key in the global internet traffic, and a new forecast from Zenith says that by 2017, three quarters of the global internet traffic will come through mobile devices.
Zenith has noted that the internet access via mobile devices has skyrocketed in recent years, with smartphones and tablets contributing upto 40-percent of global web access in 2012. The number went up to 68-percent in 2016, and is expected to touch 79-percent by 2018.
Spain is the country with highest mobile internet usage, and 85-percent of internet traffic in the country comes through mobile devices. As for the smartphone percentage users in a country, Ireland stands tall with a huge 92-percent mark, where as Singapore follows up next with 91%.
The company also predicts that 60-percent of global advertising revenue in 2018 is expected to be mobile-driven. The mobile-first advertises will be worth a whopping $134 billion globally by 2018. This figure is far greater than the revenue predictions for cinemas, newspapers, magazines and outdoor advertisements combined.
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