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Instagram testing 'Favorites' feature to let users share photos among friends

24 June 2017 3

No doubt Instagram is one of the best photos and videos sharing platforms otherwise its 700 million monthly active users would be unjustified. But, its algorithmic timeline makes it hard for us to focus on the posts we want to see first rather we have to keep scrolling to react to content that matters.

Just a few weeks ago Snapchat launched a feature that allowed users to create group stories so that you share your snaps with those people who mean the most in your life. Turns out, that's exactly what Instagram is trying to copy this time with the new "Favorites" feature even when CEO keeps denying copying Snapchat.

The idea is simple: you make a list of the people you want to see your post as soon as possible, and then send it to them privately, either as a Story or the timeline. Posts that go out to your friends' list will appear in their timeline with a green colored Favorites badge on it.

Robby Stein, Instagram's Product Lead says:

People are trying to hack Instagram to create smaller audiences, and we’re trying to recognize that. The best version of Instagram is one where you feel closer to the people you are connected to because you’re on Instagram together than you would on any other product in the world.

The test version is available to a minute audience as of now. We can expect the feature to roll out for the bigger audience in a few months.



Instagram testing 'Favorites' feature to let users share photos among friends
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