04 July 2018
OnePlus introduced it’s very own fast charging technology that it branded as ‘Dash charge’ which OnePlus claims that it would offer enough power for an entire day with just 30 minutes of charging. After the launch of the Dash charging with OnePlus 3, the company went ahead with trademark application though had to face a set back as Amazon and Bragi opposed the filings in Europe thus leading to the trademark getting rejected.
Amazon offers Dash Replenishment that allows customers to order products automatically from the world’s biggest online store while Bragi had argued that they already sold wireless earphones under Dash branding.
Looking for a solution in this regard, OnePlus soon dropped the name from its website lately suggested that they won’t market the term ‘Dash charge’ anymore. Just yesterday, OnePlus filed another trademark for ‘Warp Charge’ and it’s accompanying logo in the European Union that would cover data cables, wireless chargers, and power adapters.
Currently, there is no confirmation as to when OnePlus would start making use of this branding, though the trademark suggests that this is likely the new branding that would be made public soon. Though all of this information regarding should be taken as a grain of salt as we have no official confirmation as to when the new branding might make it to the public.