20 August 2018
With all sorts of news roaming around since the recent years regarding Twitter and how various tech giants were once looking forward to acquiring the sinking social media platform, that has to face a lot of scrutinies lately. In the latest happenings, Twitter revenue exceeded expectations regardless of the loss in monthly users by 1 million.
The microblogging platform made its first-ever profit, posted in the last three months of 2017 i.e $91 million. Previously, Twitter received 336 million users in the first quarter of 2018 that dropped 335 million in the second quarter of 2018. Twitter is working hard to clean the bots and spam accounts to make the platform interesting again to the extent it was once known for where intellectual discussions were its prime selling point.
Last month, Twitter shared how it is proactively working to identify the 9.9 million spam accounts per week, which would help to promote healthy discussions on the platform.
Twitter’s CEO Jack Dorsey shared in a statement in this regard, “We don’t think this work [around health] will necessarily ever be done, it’s one of those things like security and privacy as it constantly evolves,” and also, “We made a major shift this year in shifting more of our model and enforcement towards behavior and conduct on the platform, rather than content. That’s entirely machine learning and deep learning-driven.”
The company’s investor relations Twitter account shared in a tweet:
“Average MAUs were 335M for Q2, an increase of 9M y/y and -1M q/q, reflecting the impact from decisions we have made to prioritize the health of the platform, to not move to paid SMS carrier relationships in certain markets and, to a lesser extent, GDPR,”
In additions to the latest efforts, Twitter also recently shared that it signed 50 new agreements for live streaming, highlight, video on demand and Amplify. How often do you use Twitter? If you do, let us know how do you think its audience or userbase has evolved over the years in terms of ‘quality discussion’.