26 September 2018
Apple is likely to live stream its September 12 event on Twitter for the very first time. Well, Apple actually doesn't tweet on its official handle but does run some paid ads that pop up on the timeline of the users timely. Now, according to Techcrunch, Apple would do the live streaming for the first time. The company hasn't made any tweets but according to the advertised tweet, the company is promoting the hashtag #AppleEvent, at least.
The event will start at 10 am PDT and apart from Twitter, we will be able to watch it using Safari and Edge.
It should be noted that Apple had run Twitter ads in the past so as to remind users to tune in and watch but this time, the promoted tweet is different and it hints more at the live streaming directly on the platform.
Instead of saying “follow” the event on Twitter, the tweet says “…watch the #AppleEvent live on Twitter.” The term “Watch” simply alludes to the live stream and the tweet also adds an animated GIF which puts another hint.
By opening the live stream on Twitter, Apple seems to reach a new audience and it may want more and more people to watch the launch event of the iPhones and other expected hardware.
We are only a few hours away from the launch. So have a bit more patience ad curb your curiosity