03 October 2018
Samsung’s CEO of Electronics' Information Technology and Mobile (IM) division Dong-Jin Dong had promised to start introducing premium features which were earlier reserved for its higher Galaxy S and Note lines for its mid-range devices. This will help in bridging the competitive gap of its mid-rangers and will give them an edge over Chinese brands in emerging markets.
A Samsung official has stated that the "universalization of wireless charging function" as the next feature in line to move from premium to the midrange devices. Samsung’s Galaxy A and J-series which are very popular will receive a wireless charger which will make them even more attractive to buyers.
Samsung Duo charger and the stand are priced at 89,000 won and 60,000 won in Korea, respectively. However, reports suggest that the company’s new entry-level charger will cost just 20,000 won (<$20). The South Korean giant will use the same transmitter module, supplied by Chemtronics, which is also used in its more expensive chargers, and the cheaper pad will still give a 10W output. The company is expected to launch the new charger later this month, along with some new mid-range devices.
The company has been losing its share to Chinese smartphone makers in emerging markets like India, due to their cheaper product offerings as well as a range of features. Samsung launched its first triple-camera phone, the Galaxy A7 (2018) a mid-range phone.
A Samsung official said, "We are trying various ways to offer more benefits to low-end smartphone users than before," he said. "It's hard to tell about new products that have not been released yet."