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Essential acquires Indian email startup CloudMagic

10 December 2018 4

Andy Rubin backed Essential has acquired CloudMagic for an unspecified amount. For those who are not aware, CloudMagic is the company that developed now-defunct Newton email client. It was one the most favored email client for Android for a long time, however, it lost its path when the developers chose to end the free subscription in favor of a hefty $49.99 yearly fee.

Essential, on the other hand, has not been doing great already. The company was on the verge of getting sold and had canceled the development for its annual flagship phone after the Essential Ph-1 which was launched in 2017. The company reportedly had cut down its 30-percent of staff, however, was later said to be working on an AI-based smartphone.

An Essential employee has vaguely confirmed by saying “We are always on the lookout for companies with great technology and talent to help accelerate our product roadmap.”

Though the acquisition comes at a difficult time for Essential, it does not hint at the revival of Newton email App. Since the app had some nifty features like recalling a sent email or resurfacing unanswered emails, it looks like Essential may be planning to use some of these features in this upcoming AI-based phone which is said to come with a small screen which would be controlled mostly via voice commands.

These kinds of acquisitions do hint that the company still has some vision and is progressing towards it. Who knows that in the coming year Essential could surprise us and we can’t just wait to see what’s in store.

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Essential acquires Indian email startup CloudMagic
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