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Xiaomi spins off Redmi into a separate brand

04 January 2019 3

Chinese Internet Company Xiaomi has turned its budget line of phones the Redmi series into a sub-brand. Redmi joins POCO as the second sub-brand and may still focus on the niche budget segment. The first smartphone under the Redmi sub-brand is slated to be released on January 10, 2019.

Xiaomi has always launched the premium phones under the Mi line up and the value for money phones under the Redmi series. Though it’s the Redmi series which has given the company maximum numbers both in terms of revenue and sales. POCO falls somewhere in between with value for money devices with flagship grade specifications.

The first phone under the Redmi as a brand is going to be no less exciting one. Xiaomi has been teasing the launch for some time and the teaser carries the Redmi name and 4800 in the shadow suggesting that the phone may feature a 48-megapixel snapper. Though this could suggest that the phone may carry a 4800 mAh battery, however, Chinese certification agencies refer camera specifications like this for an e.g. a 12-megapixel snapper would be mentioned as 1200 while a 5-megapixel sensor would be listed as 500. So, we will stick to the 48-megapixel as of now since it makes the phone more interesting, isn’t it?

Both POCO and Redmi will get a lot of help from Xiaomi’s huge network of supply chain. However, making Redmi as a separate entity may give the sub-brand more freedom and space to design its own business strategy. We really hope that it doesn’t deviate from the value-for-money devices since that’s where it got the maximum sales till now.



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