Intel has said at the ongoing Consumer Electronics Show in Las Vegas that it’s working with Facebook Inc to finish a new artificial intelligence chip in the second half of this year. Reportedly, this new chip will help in one of the things what the researchers call inference. According to Reuters, the AI algorithm may be used to tag friends in the photos automatically.

Intel announces the Nervana Neural Network Processor (NNP-I) an AI chip for inference-based workloads that fits into a GPU-like form factor. Intel revealed on stage that Nervana is optimized for image recognition. According to Intel, the new chip based on AI is different from others as it lacks a standard cache hierarchy and the memory is directly managed by the software.

The inference is about applying knowledge to the new data rather than training with deep learning systems. It’s used for media searches, content filtering, and malware detection. With Facebook, one can track down a favorite photo much sooner or help the site eradicating the false news from the root.

The market around AI is growing and it’s time for the manufacturers to buckle up. There are already many players in this segment from whom Intel is expected to face some competition for the similar chips, these include NVIDIA and Amazon Web Services unit.

In November, Amazon said that it had created an inference chip and in September NVIDIA launched its own interference chip as well. But Amazon isn’t going to sell the chips as it will rather sell the services to it cloud customers that run atop the chips starting next year.