27 August 2019
Amazon’s IMDb movie website has launched a new free streaming service, called Freedive. The service will give users in the U.S. access to an ad-supported collection of TV shows like The Bachelor, Fringe, Heroes, and Without a Trace, as well as to a number of Hollywood movies like Awakenings, Run Lola Run, The Illusionist, Foxcatcher, Memento, Monster, The Last Samurai, True Romance, and others.
The content available in Freedive is free to watch without a subscription and can be viewed on a phone, laptop or a big screen similar to the Amazon Fire TV devices.
IMDb already gives users some video content, including trailers, celebrity interviews and short-form original series like The IMDb Show, Casting Calls, and No Small Parts. The content will now be bundled into Freedive, says the company, and will be available to users for free.
The new service will have X-Ray as well which is IMDb-powered service that gives details about the title’s cast, crew, music, and more.
“Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, Founder and CEO of IMDb, in a statement about launch. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”
The new device has been launched at a time when the streaming industry is focusing more on AVOD – ad-supported video-on-demand. Roku has also launched The Roku Channel, which offers ad-supported movies, sports, TV, news, and other entertainment.