28 February 2019
Apple for long has been known for its design and innovative products, however, since the last few years, things have changed altogether. There has been a general perception that Apple devices look too similar and the prices have gone up considerably resulting in a considerable drop in shipments. While a lot has been said and written about the not so innovative approach from Apple over the last few years, the Global Tech giant fell to number 17 in Fast Company’s list of top 50 in innovative companies.
Apple, which ranked at the top spot last year, didn't really break new ground with their devices, and hardware sales were sluggish, stated Amy Farley, a senior editor at Fast Company.
According to the latest ranking, Chinese tech firm, Meituan Dianping, which expedites the booking and delivery of services such as food, hotel stays, and movie tickets, has grabbed the top spot. Other companies in the top five spots are ride-hailing company Grab, NBA, The Walt Disney Company, and women's fishing e-commerce service Stitch Fix.
Companies like Square, Oatly, Twitch, Shopify, and Alibaba Group were ranked higher than Apple whose efforts with the A12 Bionic processor did not go unnoticed.
Apple's most impressive new product of 2018 wasn't a phone or a tablet, but a chip: the A12 Bionic. Debuting in last fall's iPhones, it's the industry's first processor based on a seven-nanometer manufacturing process. The A12's 6.9 billion transistors deliver dramatically faster performance, lower power consumption, and more raw muscle for intensive applications.
While these ratings aren’t based on any scientific calculation, Apple’s falling down to number 17 is a sizeable drop and does highlight the general sentiment around its products.
Will the devices coming to this year help Apple change things around, let us know?