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Google Images get shoppable ads like Instagram, Pinterest

07 March 2019 2

Image-based social media platforms like Instagram and Pinterest have a fine implementation of shoppable images that show shop option on products shown in an image. This lets the users shop those products by staying within the platform/app. It seems that Google is taking such ideas and implement them in Google image search to let internet surfers purchase a product they like in the images.

For now, this implementation is only on the sponsored ads so this doesn’t mean your entire Google Image search area would be covered with shoppable products. The feature is currently under test for a small percentage of users before it would possibly roll out for a wider audience. Also, such shoppable products option shows up for ‘broader search’ terms like home offices or abstract art.

The implementation of this for the broader audience depends upon the early results that Google would get from the testing phase. The images surfers who’re looking for product ideas to purchase are more likely to take an action to purchase a product so the results would primarily depend upon search terms and whether they show purchase intend or not.

Would you purchase a product from Google images? Let us know in the comment section below.



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