20 April 2019
Apple Inc is set to unveil its video service soon, and ahead of the event, Netflix’s CEO has stated that it won’t be a part of Apple’s streaming service.
During a conference at the company's headquarters in Hollywood, Netflix CEO Reed Hastings stated that while Apple Inc is a "great company," Netflix isn't interested in offering its content on other platforms. "We want to have people watch our shows on our services," he said.
Netflix has never embedded Apple TV features like "Up Next" in its platform which is designed to allow Apple TV users to see all of their watched TV shows at a single glance. So, it isn’t a surprise that Netflix does not plan to offer its content through Apple's upcoming video streaming service.
Apple’s video streaming service is scheduled to launch next week. Apple’s TV will feature both its original content and add-on content from other cable providers like Showtime and HBO. The Cupertino giant will allow customers to sign up for subscriptions to third-party services like HBO right within the TV app.
Apple's video hub will be similar to rival Amazon which offers content through its Prime Video app. The platform provides original TV shows along with options to subscribe to premium content via Channels feature. When asked about how Netflix will compete with Apple and Amazon going forward, Hastings stated that it will do so "with difficulty," but he pointed that Netflix has already been competing with Amazon for years.
"You do your best job when you have great competitors," he said.