15 April 2019
Instagram is rolling out an e-commerce feature in its iOS and Android mobile apps which will let users complete the purchase without leaving Instagram. This step will make Instagram a full-fledged e-commerce platform. To start, more than 20 brands in the US will be able to use this checkout feature with Instagram charging them a selling fee.
As of now, the only organic posts are eligible for the checkout feature. Items eligible for an in-app checkout will have a big blue “Checkout on Instagram” button below them. Once tapped the users will be asked to provide an email address, delivery information and payment method and after reviewing the transaction, the transaction can be placed.
Instagram hopes that allowing people to complete their purchases inside the app will inspire them to shop more — and to create a big new business for parent company Facebook, which has recently signaled that it expects commerce and payments to represent the future of the company.
The payment information, as of now will be saved with Facebook While Facebook is saying that it will be used for Instagram, however, it is easy to imagine that Facebook may let you use your credentials for its other applications. Though Facebook has stated that the payment information will not be shared with other users or retailers.
“Checkout is just one part of our long-term investment in shopping. We’re excited to introduce even more ways for people to enjoy shopping on Instagram this year.” the company said in a blog post.