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Google brings easy to access privacy control options to more of its services

08 May 2019 2

The event of a software giant like Google is just incomplete without mentioning the indispensable role of privacy and what new aspects it’s bringing around security. This year at I/O, Google announced why privacy is important and how it’s making things easier for users so that they could take care of their security with ease.

At I/O 2019, Google announced a number of additional privacy and security tools across its products and platforms. First one is giving one-tap access to privacy settings to the users so that they could quickly manage their security. Google says a number of Google products are growing and it becomes more important to offer a clear picture to the users about their privacy. Google makes an easier way to find these controls.

Google privacy

Now, your Google Account profile picture will appear in the top right corner across products like Gmail, Drive, Contacts, and Pay. You just need to tap on your picture and select “Manage your Google Account” to know things related to your privacy. This one-tap access is coming to more products this month, including Search, Maps, YouTube, Chrome, the Assistant, and News.

Last year Google made an easier approach to allow users to delete recent Search activity without leaving Search. Now, it’s making it easier to manage your data in Maps, the Assistant, and YouTube as well. For instance, you can review and delete your location activity data directly in Google Maps.

Last week, Google announced a new Setting that lets automatically deletes your Location History and Web & App Activity data based on a time limit you’ve set before. For instance, you can set the time limit 18 months and the setting will automatically delete the data after 18 months.

Together with these privacy enhancements across various products, Google is also bringing a good help for the devices with less data. Previously, Gboard would learn to suggest new words for you, only if you typed them several times. But now, it will suggest words on its own as it learns new words after thousands of people start using them. And, Google says it doesn’t ever see what you’re typing. The whole process is happening on the phone, thanks to Federated learning, a new approach to machine learning. Google says it has invested in differential privacy protections to train machine learning models.

Google announced that its systems block more than 100M spam and phishing attempts in Gmail every day, thus protecting nearly 4B devices.



Google brings easy privacy control options to more of its services
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Good to know about the recently added setting for deleting the location history and the web and app activity data. Don't know how I happened to skip it, thankfully got to know here.


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