02 May 2019
Facebook Inc. has rolled out a new feature that allows users to celebrate birthdays in Stories where users can post photos and videos that vanish in 24 hours.
Users will now be able to add digital birthday cards, photos or videos to a friend's Story that's meant for celebrating the big day. The "Birthday Stories" feature has started rolling out today across the globe. Social media giant Facebook has revealed that over 500 million users use the Stories feature every day.
To use the new feature users, have to tap on the birthday notification, shoot a short video or use one of the company’s digital birthday cards to make an instant birthday wish. Users will also be able to add a music sticker to give your story a "Happy Birthday" soundtrack.
The feature is called Birthday Stories and will allow users to post birthday wishes that will disappear after 24-hours. The new feature is the company’s latest attempt to increase user engagement. The company has seen a decline in interest from the teens, and the new feature will definitely interest them.
"We're launching birthday stories globally, a way for friends, family and everyone in your community to add digital birthday cards, photos or videos to a story celebrating your big day," Jehan Damji, Product Manager at Facebook, said in a blog post. "Then, your wish gets added to your friend's birthday story, creating a personalized slideshow for them," said the company.