03 June 2019
Apple Inc which faced a lot of criticism last year for its battery slow down software updates will now issue a notification to customers about its software updates. The Cupertino giant has received a lot of criticism last year and had launched a battery replacement program for users who were forced to replace their batteries due to the software updates. This has also led to a decline in sales for the company last year.
The company was also undergoing investigation by Competiton and Market Authority. The UK government has now issued a statement, the Apple has formally agreed to notify customers when an IOS update would affect the iPhone's performance. Since the issue was highlighted, Apple has already improved the tools available to customers. Apple has launched a battery health management feature which will allow customers to use performance option which would prevent unexpected shutdowns.
Apple had also launched a battery replacement program in 2018 where customers were eligible for battery replacement for just $29. The battery replacement cost for the older iPhones is $49 now and for the iPhone X, it's $69. In 2018 Apple has replaced around 11 million batteries from it's usual 1 to 2 million, under the program.
“To ensure compliance with consumer law Apple has formally agreed to improve the information it provides to people about the battery health of their phones and the impact performance management software may have on their phones,” the U.K. government said on its website. The CMA’s investigation focused on concerns that people were not warned that their phone’s performance could slow down following a software update to manage the power demands on batteries.