28 June 2019
Xiaomi has been very actively taking care of expanding its products lineup. Recently, it divided its mobile phone product line into two main brands, one being Xiaomi itself and other Redmi. This strategy is definitely helping the Chinese company to target its buyers carefully. The very latest Redmi K20 series is definitely giving fruits to the company, and with upcoming India launch, it will see further success.
Now, Xiaomi is taking another major milestone in its journey. While shedding light on the brand’s product line strategy, Xiaomi CEO Lei Jun mentioned: “there are no plans for the new Max and Note this year.” He didn’t explicitly explain that the two line ups are completely doomed but their future doesn’t look positive either.
Jun’s post on Weibo further specified that the Mi brand will continue to focus on high-performance models, including the latest Mi 9, Mi Mix series and the upcoming CC range as well. His post also mentioned that the Redmi brand will deliver cost-effective phones and focus on the e-commerce market, which means it will continue to focus on adding essential features in a more affordable package.
He didn’t mention anything else but it’s good to see that the company will narrow down its focus on things that matter the most.
The Mi Max series went famous for its large-sized displays and battery endurance. On the other hand, Mi Note was the Xiaomi’s upper midrange line. Xiaomi will continue to do strides in the mobile industry especially in some price-sensitive markets like India. We look forward to hearing more about Xiaomi’s strategies on its product line up.