27 January 2020
Google is reportedly interested in buying the social video-sharing app Firework to compete with the very famous TikTok. The report coming by the Wall Street Journal reveals that Google is now discussing the acquisition.
Just like the TikTok, the Firework app lets you create short videos and share them with the world. The app lets the users create 30 seconds of videos and also curate videos that are personalized to them and their interests. One of the key highlights of the video-sharing app is that it lets the users view the videos in both vertical and horizontal perspectives, even when a video is playing to offer or reveal the details which aren’t available in the vertical option. This feature is called Reveal, just what its function describes it to be. Thus, it lets the creators take both horizontal and vertical video in one shot from their mobile device.
Google is reportedly looking into several possibilities, including an option to completely purchase the startup or partner with them. The report mentions, whatever the case may be, Google has cleared its sights on releasing the product under its Google branding.
Firework app is one of the fastest-growing interactive video platforms on mobile. It’s valued at $100 million and backed by IDG Ventures which has previously invested in Xiaomi, Tencent, Flipkart, and Baidu. Firework’s other investors include Lightspeed and GSR Ventures which have previously invested in Snapchat and Didi Chuxing.
Firework under Google will gain new and interesting features and the competition would become more aggressive. We are excited to see how Google will take its grip on this segment after the possible acquisition.