10 January 2020
Samsung is expanding further to offer more HDR content to its users. To accomplish the goal, Samsung has announced a new partnership with Watcha. The domestic video streaming service provider will bring more high dynamic range content to Samsung users with the help of its service called the Watcha Play.
HDR unlocks superior video quality by optimizing the right amount of brightness that could enhance the overall quality of the content. This feature is available on all UHD TV and 2019 8K TV models, including Samsung’s lineup of QLED TVs.
While the partnership will unlock new HDR content, the limited reach of the service will hinder a wider expansion. Watcha Play is only available in its home country, South Korean company and it may never be released outside.
Watcha offers personalized recommendations to its users and it is one of the favorite services among users in the country. Based on the likings, Watcha predicts and delivers movies to its users. The company has grown pretty well due to many factors, one of which is its lower fees than the global giant Netflix.
Watcha believes its focus on enhancing the experience based on the personally-recommended video lists is better than Netflix which majorly focuses on enhancing the experience around its self-produced ‘original series.’ It is unknown if Watcha is going to be expanded overseas in the near future but the company has already expanded for a global profile by launching a Japanese version in 2015.
Nevertheless, there are other ways or content available in HDR ono Samsung TVs which other countries can enjoy watching. The recently-gone live Disney Plus on-demand video streaming service offers numerous titles in HDR+ format along with Dolby Vision and Dolby Atmos. Samsung is increasing its influence in the global television market by adopting more and more HDR content, we will see it coming with further expansion in the near future as well.
With such a great presence of Watch in South Korea, Samsung has tapped on the right opportunity, maybe at a right time. Watcha will launch the on HDR10+ content from the first quarter of 2020 streaming service Watcha Play.