10 December 2020
Amazon took the opportunity at CES 2020 to announce the further expansion of a program that it first launched back in 2017 at the same biggest tech show. Amazon is now making its Fire TV Edition available for vehicles as well.
Starting with BMW and Fiat Chrysler Automobiles, the Fire TV will be directly integrated into their in-car entertainment systems. These will be the seatback screens powered by Fire TV to offer the content to the fellow passengers.
This version of Fire TV inside the cars will offer hands-free access to Alexa, touchscreen interface, and offline playback capabilities. The family and friends thus can enjoy watching a wide variety of content and the latest shows from the most popular video services worldwide. Content can be streamed using a vehicle’s Wi-Fi or LTE connection, a mobile hotspot or any other WAN-enabled device.
For engaging experiences, "Fire TV is partnering with leading systems integrators VOXX Automotive and Garmin to deliver solutions and services that can accelerate the development cycle. "
While making the expansion public, Amazon also announced the Fire TV has passed more than 40 million active users who are accessing tens of thousands of channels, apps, Alexa skills, and more.
Three years back, at CES 2017, Amazon announced the first Fire TV Edition smart TV and now this has grown into a worldwide program. And, according to Marc Whitten, Vice President, Amazon Fire TV, there will be 150 Fire TV Edition models across more than ten countries by the end of the year. He further said the program provides tools and services to companies so that they could deliver the content to more categories and screens.
Together with this, Amazon also announced that the TCL Alto 8+ Soundbar-Fire TV Edition is now available for purchase on Amazon in the United States and Canada. Also, from later this year, Fire TV Edition soundbars will offer new features including Dolby Atmos support, compatible device control, HDMI switching, and far-field voice control, along with partner customizations.