26 February 2020
Samsung currently has two foldable phones - Galaxy Fold and the Galaxy Z Flip in its portfolio. And, by launching them commercially, Samsung has ushered in a new era, a new field that has endless possibilities.
Samsung could have just waited and rather launched the successor to the Galaxy Fold (which is already in rumors, btw), but it rather chose to introduce a different design, a foldable display in a clamshell body. Thus, Samsung actually did prove that it is capable of diversifying the new type of phones even at this early stage, in whatever way it wants them to be. But since the main focus is end-user, the company needs to go through many other aspects. When the focus turns to the market, any company would work to sell not to impress always.
This is what the newly appointed mobile chief boasted as well at an interview with Korea Herald. Roh Tae-moon stated that the company was already proficient in producing phones with more than two folds in the screen. But the question stops at a major factor which is the “usage.” It can launch a triple folding phone but is there any use case scenario around?
It's also important to have an ecosystem for sufficient content and services before releasing more foldable variants. We can release new foldable phones at an opportune time when there are enough services available on those phones and provide needed values for consumers.
He also stated,
Technologically, we are capable of designing phones that fold even more times, but what’s more important than the folding technology itself is the kind of value to be offered for consumers.
He clarifies that even though the company has that excellence and resources at disposal, there should be an ultimate value of having such devices. So, they should come at the right time for great user experience.