28 May 2020
30 leading global content creators and on-demand entertainment companies including HBO, Amazon, Netflix and Twentieth Century Fox have formed the Alliance for Creativity and Entertainment (ACE).
The global coalition is “dedicated to protecting the dynamic legal market for creative content and reducing online piracy.”
The group stated that as digital entertainment grows, the threat of piracy increases. Last year piracy sites raked in a whopping 21.4 billion visits. Top media companies like Netflix and Disney faced piracy threats with exclusive content copied from their sites.
The coalition will use its members' expertise and that of the Motion Picture Association of America to curb piracy. The coalition will also work with law enforcement to "curtail illegal pirate enterprises".
The coalition claims that “by bringing together global creative companies producing all forms of content, ACE will expand ongoing, cooperative efforts to reduce the prevalence of online piracy. ACE will draw upon the global antipiracy resources of the Motion Picture Association of America (MPAA) in concert with the internal antipiracy expertise of the ACE coalition members.”
“Specifically, ACE will conduct research, work closely with law enforcement to curtail illegal pirate enterprises, file civil litigation, forge cooperative relationships with existing national content protection organizations, and pursue voluntary agreements with responsible parties across the Internet ecosystem.”
Likewise, Disney’s Senior Vice President Alan Braverman says that the coalition “will help protect the viability of the creative community and ensure audiences continue to enjoy the high-quality content they have come to expect. It enhances our collective efforts to fight online piracy by disrupting the criminal enterprises that profit from the theft of copyrighted content, while promoting the legal market for that content, and ultimately gives consumers greater confidence that their viewing choices are not supporting unlawful activities.”