26 June 2020
Update: June 9, 2020
OnePlus India on Twitter has announced that the upcoming TV is going to cost as low as under Rs. 20,000 in the country. The company posted a link to the Amazon page as well from where you can get yourself notified whenever OnePlus announces the new TV. The OnePlus didn't put any other details forward but the Bluetooth SIG listing is helping us to extract some other key details.
There are two OnePlus LED TVs that have been certified by the Bluetooth SIG. One mode has a 32-inch screen and the second model has a 43-inch, and their respective model numbers are 32HA0A00 and 43FA0A00. XDA notes that the letters “H” and “F” in the model number indicate that the 32-inch model sports an HD panel while the 43-inch variant ships with a Full HD panel.
There are two remote controllers as well with model numbers RC-002B and RC-002C that have received Bluetooth SIG.
Original Post (June 8, 2020)
OnePlus Founder and CEO, Pete Lau has made this official that the company will bring the premium smart TV experience to the masses in India. Lau via a tweet delighted his followers by announcing the launch date of the affordable TVs. Lau shared an image that shows "Smarter TV. Smarter Price. Coming July 2." So, this depicts the company is looking at launching new budget TVs in India on July 2.
Soon after it, the company also sent a press release that elaborates more on the plan. Reportedly, OnePlus is aiming to target the Indian TV market with its two new series. One series will target the mid-range TV segment and another will try to penetrate the entry-level segment. This way OnePlus TVs will compete with the likes of Vu, Xiaomi, and the very new entrant Realme in the country. While there is no word on the pricing, it is believed that the entry-level OnePlus TV will start from somewhere around Rs. 15000 in the country. This way OnePlus may able to hit the right spot of the Indian TV market.
OnePlus launched its first TV last year in India at a starting price of Rs. 69,990. The company clearly targeted a fraction of users who are ready to spend more on a smart TV. But OnePlus now wants to offer its TV experience to more and more living rooms in India. OnePlus would need to let go of many features in order to maintain a price point that is acceptable among the masses. So, expect to see some features-cut in the entry-level OnePlus TVs. It would, however, bring charm if OnePlus retains some good features like display and speakers, but at the cost of several trade-offs in order to bring such experience at an aggressive price point.
Last month, one OnePlus TV stopped by Bluetooth SIG but the listing could reveal no features, though it is believed that OnePlus is bringing an upgraded version to its first TV it launched last year.
Lau has already mentioned that the company is considering following the roots again by launching some affordable phones. Meanwhile, he also referred to the company’s aim at expansion and promised to offer a glimpse of it to India soon. We believe this is related to OnePlus’ now confirmed affordable TVs, but let’s just wait and keep yourself away from any kind of conjectures.