14 January 2021
Amazon may add live TV support to its Prime Video service as some newest job listings and an exclusive report from Protocol suggest the same. The job listings don’t reveal much except the fact that what kind of aspirants the company is seeking for and what could be their job responsibilities.
The job listing for Principal Product Manager, Technical reads,
We are seeking an experienced Product Manager for the Prime Video Linear TV team to redefine how customers watch 24/7 linear broadcast TV content. Linear TV enables customers to watch 24/7 streams of their favorite TV stations airing programs including sports, news, movies, award shows, special events and TV shows.
The newly hired people will be “responsible for designing end-to-end customer experience for how customers discover and watch linear TV content.” Also, “you will invent new ways for customers to explore our catalog of Linear TV content.” This depicts much of Amazon’s intentions of entering into a live TV service.
Meanwhile, an industry insider reportedly told Protocol that Amazon has been “actively pursuing” deals to license live and linear programming. You should assume they're talking to everybody," he said.
There is a strong competition among on-demand video streaming services and by adding live TV support, Amazon may be looking at differentiating itself from others like Netflix and Disney Plus. With live TV support bundled on the service, Amazon will target every type of audience. It is possible that Amazon will bundle on-demand video streaming service and the reported live TV support into one for a lesser price than what the live TV service could cost alone.
One of the job listings also points out that “although video on demand is on the rise, the global viewing hours weighs in favor of live or scheduled TV.”
Amazon is not foraying into the live TV streaming service for the first time. Amazon also broadcasted NFL Thursday Night Football games as well as the English Premier League on Prime Video. Pointing to a job posting, Protocol points out that in the future, Amazon may also stream live concerts, political debates, and news programming.
The brand logo of Amazon depicts an absolute message that the company deals with everything from A to Z. Its e-commerce service is working on the same principle and the company has been venturing out in so many fields and it clearly wants to be an absolute power in every domain. And, the latest desire to accommodate the live TV streaming service inside its existing Prime Video is part of one of those ambitions.