10 December 2020
Amazon's annual hardware event saw the launch of two new Fire TV products: Fire TV Stick and Fire TV Stick Lite. The first one is an upgraded version of the standard stick from last year and the second one is a toned version of the newest stick. Additionally, it gave a glimpse of the revamped Fire TV UI that will arrive on devices later this year.
The all-new Fire TV Stick (2020) is the same design as the predecessor and is still restricted to 1080p streaming. The major difference is that it now supports HDR10, HDR10+, HLG, and Dolby Atmos technologies for delivering a more visual and audio immersive experience. It is worth noting that these techs will work only if the user has a TV capable of supporting them.
It is said to deliver the fastest processing power in its price segment. There is also a fully-fledged Alexa-powered remote control for browsing through content and performing other tasks. This is the same remote control that comes bundled with the Fire TV Stick 4K model. As for the Fire TV Stick Lite, everything is exactly the same except for the remote that lacks buttons for controlling TV volume and putting it on mute.
Lastly, Amazon showcased the new Fire TV user interface that the team is working on. It is a complete overhaul of the current UI and looks more modern. The UI is focused on the personalization aspect so that users can find their favorite/preferred TV shows and movies quickly.
Amazon has priced the new Fire TV Stick at $39.99 and the Fire TV Stick Lite at $29.99. Both of these already up for pre-orders via Amazon with shipments kicking off next week.