06 January 2021
Samsung has announced its upcoming QLED TVs will feature HDR10+ Adaptive and Filmmaker Mode. Samsung is bringing this capability to the TVs as more and more movies are being premiered right on the TV sets via streaming services instead of movie theaters. This is the time when TV sets have started to dominate the consumer electronics industry as we are consuming more and more content directly via smart televisions.
This is the reason Samsung has partnered with studios, filmmakers, and other manufacturers to enhance the viewing experience. Samsung says HDR10+ Adaptive works with Filmmaker Mode and adapts to brighter rooms so customers can enjoy a true cinematic experience with HDR10+ movies and television programs at home only.
Note that Samsung first introduced the HDR10+ technology in 2017 and brought compatible TVs in 2018. The lineup included many UHD and QLED TVs. HDR10+ is an enhanced version of HDR10 that offers a more vivid TV watching experience, ultra-high picture quality, and delivers pristine images.
Now, Samsung has introduced the HDR10+ Adaptive feature that adjusts according to lighting conditions inside a room and offers you the best viewing experience.
The HDR10+ Adaptive feature utilizes the TV’s light sensor to optimize every scene for best viewing regardless of the lighting conditions. Samsung announced that it has partnered with Amazon to ensure all HDR content on Prime Video will be delivered as HDR10+, including the 4K titles.
Samsung then describes the Filmmaker Mode that has been developed in partnership with filmmakers, studios, and consumer electronics manufacturers. This mode optimizes the image quality of the scenes just as directors or filmmakers intend them to be. Samsung touts that users watching on a Samsung QLED TV will be able to “enjoy movies and TV shows the way the filmmakers intended.”
Samsung also announced that it will extend its technology partnership to include even more HDR10+ catalogs and new titles on OTT services around the world.