30 April 2021
You just bought a Netflix premium plan and shared it with your close friends but turned out they are not the only ones consuming content from your subscription. There are more people golloping on for free. These are friends of friends between whom your password was shared and well sort of compromised too. Indeed, you are oblivious to this situation and that’s why Netflix wants to have a curb on it.
Earlier this week, a few customers started seeing a new prompt on their TV screens – “If you don’t live with the owner of this account, you need your own account to keep watching.” So, if the exploiters wish to continue, they will have to verify the account by using an email or text code sent to the owner.
For now, the “Verify Later” button also exists using which the user can delay the verification process, but eventually, they would need to verify anyhow. Otherwise, they would need to make their own account on Netflix.
This is a good first gate barrier that Netflix is bringing to limit password sharing among people who are not entitled to it in the first place.
But, irrespective of what is advised, the opportunists were taking full advantage of it. Thankfully, it is about to change and exploiters using your subscription will need to verify themselves to you before they begin their binging session. This way you would get to know if the password was shared with people who are not entitled to have it.
Well, your friends and family members living far from you may not have any issue with the new change but it might bring headache to crooks or offenders.
The Streamable that reported this news first cites an interview of the executive president at research firm Magid where it is noted that 35% of millennials share passwords for streaming. He further said that sharing passwords is an "increasingly expensive problem for streaming services."
I wish I had a solution, because it’s really hurting the business model and monetization of these premium high value services.
Needless to say, by curbing on exploiters, Netflix will gain more loyal subscribers and hence more userbase.